JAMB Commerce 2020 Objective — Question 7

Question 7 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2020 Objective paper, with the correct answer and a full explanation.

7. The best channel of distribution for consumer's good is

A. A. producer-wholesaler-consumers
B. B. producer-retailer-consumer
C. C. producer-wholesaler-retailer-consumer
D. D. producer-wholesaler-retailer-consumerCorrect

Explanation

All goods have different channels they pass to reach the final consumer. For consumer goods that are produced in large quantity and demanded daily, it must have a longer chain so as to reach a large number of consumers. (Note: options C and D are printed identically in the original source.)

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