NABTEB Marketing 2024 Objective — Question 13

Question 13 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.

Cognitive dissonance occurs when a customer

A. A. is satisfied with a product
B. B. is dissatisfied with a productCorrect
C. C. re-buys a product
D. D. recommends a product

Explanation

When a customer is dissatisfied with a product, this is known as cognitive dissonance.

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