NABTEB Marketing 2024 Objective — Question 17

Question 17 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.

The pricing strategy adopted by KPKC Ltd is

A. A. demand based pricing
B. B. penetration pricing
C. C. skimming pricingCorrect
D. D. cost-plus pricing

Explanation

The pricing strategy adopted by the company is skimming pricing. This involves setting a profits during the introduction stage of the product life-cycle.

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