NABTEB Marketing 2024 Objective — Question 33

Question 33 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.

The mode of entry that would be suitable for the company is A.

A. A. exporting
B. B. direct investment
C. C. joint ventureCorrect
D. D. licensing

Explanation

A joint venture allows a company to partner with a local company in the foreign market, sharing risks and resources. This can help minimize risks associated with entering a new market, as the company can leverage the local partner's knowledge.

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