NABTEB Marketing 2024 Objective — Question 35
Question 35 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.
Advertisement
The process of entering a new market by paying a fee for using another company's brand name is A.
- A. A. exporting
- B. B. direct ownership
- C. C. joint venture
- D. D. licensingCorrect
Explanation
The process of entering a new market by paying a fee for using another company's brand name is known as franchising or licensing.
Advertisement
Sign up free to unlock
- Score tracking
- Practice history
- Saved questions
- Progress dashboard
- Personalized sessions
- Weak-topic breakdown
…and/or go further with premium services and No Ads.