NABTEB Marketing 2024 Objective — Question 37
Question 37 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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Services offered to customers by a firm to encourage continuous patronage of the company's products is A.
- A. A. pre-sale services
- B. B. after-sales servicesCorrect
- C. C. self-services
- D. D. merchandising services
Explanation
The after-sales service are those services offered by a firm to its customers to encourage continuous patronage of the company's products. E.g repairs, warranties, customer support etc.
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