NABTEB Marketing 2024 Objective — Question 4

Question 4 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2024 Objective paper, with the correct answer and a full explanation.

The concept applied by ABC Ltd if it analyses its customers' needs before providing goods to satisfy them is A.

A. A. production concept
B. B. product concept
C. C. selling concept
D. D. marketing conceptCorrect

Explanation

The marketing concept involves the analysis of the customers' needs before providing the goods to satisfy the needs.

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