NABTEB Marketing 2025 Objective — Question 18

Question 18 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

A psychological factor that influences consumer buying behaviour is

A. social class
B. cultural trend
C. family
D. perceptionCorrect

Explanation

Perception is a psychological factor that refers to how individuals interpret and make sense of information about products and brands, significantly influencing consumer buying behaviour.

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