NABTEB Marketing 2025 Objective — Question 19

Question 19 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

A distribution channel member that would be used by a company that manufactures heavy drilling equipment is

A. a broker
B. a dealerCorrect
C. a wholesaler
D. a retailer

Explanation

For heavy industrial equipment like drilling equipment, dealers are typically used because they can provide specialised knowledge, technical support, and after-sales service that such complex, expensive equipment requires.

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