NECO Marketing 2024 Objective — Question 16
Question 16 of 40 from the National Examinations Council (NECO) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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Which of the following information would be relevant in marketing research for industrial goods?
- A. A. Lifestyle pattern
- B. B. Product life-cycle stageCorrect
- C. C. Size of customers
- D. D. Size of product
Explanation
Understanding the product lifecycle can help marketers understand the different stages a product goes through. This will be needed for developing appropriate marketing strategy for each stage.
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