NECO Marketing 2024 Objective — Question 17

Question 17 of 40 from the National Examinations Council (NECO) Marketing 2024 Objective paper, with the correct answer and a full explanation.

The pricing strategy adopted by KPKC Ltd is

A. A. demand based pricing
B. B. penetration pricing
C. C. skimming pricingCorrect
D. D. cost-plus pricing

Explanation

The pricing strategy adopted by the company is skimming pricing. This involves setting a profits during the introduction stage of the product life-cycle.

Sign up free to unlock

Score tracking
Practice history
Saved questions
Progress dashboard
Personalized sessions
Weak-topic breakdown

…and/or go further with premium services and No Ads.

Create free account

More questions from Marketing 2024 Objective More Marketing past papers