WAEC Book Keeping 2023 Theory — Question 5

Question 5 of 14 from the West African Examinations Council (WAEC) Book Keeping 2023 Theory paper, with the correct answer and a full explanation.

Section A - 3(a) What is product marketing?

Model answer

Product marketing is a process of promoting and selling a product to an audience. (Alternatively: product marketing is a process of communicating the uniqueness of a product to the potential customers' needs.)

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