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WAEC Commerce 2014 Theory — Question 22

Question 22 of 50 from the West African Examinations Council (WAEC) Commerce 2014 Theory paper, with the correct answer and a full explanation.

The target for all marketing activities is the

A. consumerCorrect
B. middleman
C. producer
D. distributor

Explanation

All marketing activities are targeted towards winning the consumer.

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