WAEC Commerce 2015 Objective — Question 29

Question 29 of 50 from the West African Examinations Council (WAEC) Commerce 2015 Objective paper, with the correct answer and a full explanation.

Which of the following is an aspect of marketing concept?

A. product differentiationCorrect
B. sales orientation
C. consumer orientation
D. price differentiation

Explanation

Product differentiation is an aspect of marketing concepts which advises company to make their brand so exclusive which will make customers prefer them over their competitors.

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