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WAEC Commerce 2015 Objective — Question 43

Question 43 of 50 from the West African Examinations Council (WAEC) Commerce 2015 Objective paper, with the correct answer and a full explanation.

Study to discover consumers' preferences and need is called

A. market segmentation
B. consumer orientation
C. market researchCorrect
D. market mix

Explanation

Market research is centred at knowing consumers better so as to improve sales.

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