WAEC Commerce 2015 Objective — Question 5
Question 5 of 50 from the West African Examinations Council (WAEC) Commerce 2015 Objective paper, with the correct answer and a full explanation.
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Dividing the market for a product according to potential buyers who have common characteristics is a
- A. market analysis
- B. market penetration
- C. market segmentationCorrect
- D. market research
Explanation
Market segmentation has to do with dividing the market into various units based on some particular features decided by the firm.
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