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WAEC Commerce 2016 Objective — Question 37

Question 37 of 50 from the West African Examinations Council (WAEC) Commerce 2016 Objective paper, with the correct answer and a full explanation.

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37. Regarding the consumer as the King who must be satisfied is the main emphasis of A. marketing research B. marketing mix C. consumerism D. marketing concept

  • A. marketing research
  • B. marketing mix
  • C. consumerismCorrect
  • D. marketing concept

Explanation

The main objective of consumerism is that the consumer is the King.

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