WAEC Commerce 2016 Theory — Question 6

Model answer

(a) Media of public relations: - print media such as newspaper, magazines - electronic media such as radio and television - printing of handbills, posters and pamphlets - sponsoring events in institutions and others - giving free samples to the populace. (b) After sales services: - visiting the buyers to extract information on the product and assist in any ambiguity - helping the customer to install the product - helping customers to check the product for maintenance - replacing the product in cases of failure most especially for goods that are under warranty - providing home delivery after when the contract has been concluded in places other than home (c) Benefits of after sales service: - after sales services make the customer to be loyal to the seller - it gives buyer confidence in the product - it enables the seller to know where the product lax and lag - it gives seller competitive edge over its rivals - it creates personal relationship between seller and buyer.