WAEC Commerce 2017 Theory — Question 12

Model answer

Demerits of advertising: - advertising may be costly on the part of the seller because there is almost no free means of advertising - it could be decisive as the seller may present the product to the consumer by window dressing it - it may lead sales of inferior products because the customers may rely on the advert - finally, advertisement may be bad in itself such that it will even discourage prospective buyers.