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WAEC Commerce 2018 Objective — Question 30

Question 30 of 50 from the West African Examinations Council (WAEC) Commerce 2018 Objective paper, with the correct answer and a full explanation.

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Which of the following is not a component of the marketing mix?

  • A. Price
  • B. place
  • C. populationCorrect
  • D. product

Explanation

The marketing mix (4 Ps) consists of Price, Place, Product and Promotion — population is not one of them.

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