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WAEC Commerce 2018 Objective — Question 50

Question 50 of 50 from the West African Examinations Council (WAEC) Commerce 2018 Objective paper, with the correct answer and a full explanation.

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The concern of a marketing manager whose company has adopted the marketing mix concept is to

  • A. recruit more salesmen
  • B. make maximum profit
  • C. identify and satisfy customers' needsCorrect
  • D. maintain the company's share of the market

Explanation

The core focus of the marketing mix concept is identifying and satisfying customers' needs.

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