WAEC Commerce 2019 Theory — Question 5

Model answer

(a) Advertising media: (i) newspaper (ii) television (iii) radio (iv) social media (v) posters (vi) pamphlets. (b) Personal selling involves selling directly to customers through one-on-one contact. (c) Advantages of personal selling: • It creates intimacy between the buyer and seller. • It makes it easy to directly inform the seller about the uses and benefits of the product. • It reduces the constraints posed by middlemen. • It leads to an increase in sales. Disadvantages of personal selling: • It is stressful on the part of the seller. • It may involve too much cost to reach customers.