WAEC Commerce 2020 Objective — Question 40
Question 40 of 50 from the West African Examinations Council (WAEC) Commerce 2020 Objective paper, with the correct answer and a full explanation.
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The marketing term which regards the consumer as king that must be satisfied is
- A. market segmentation
- B. market research
- C. marketing conceptCorrect
- D. marketing mix
Explanation
In marketing mix, consumers are regarded as kings and their interests are prioritised, which is the marketing concept.
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