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WAEC Commerce 2021 Objective — Question 36

Question 36 of 50 from the West African Examinations Council (WAEC) Commerce 2021 Objective paper, with the correct answer and a full explanation.

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The main idea of the marketing concept is that all the firm's plans and operations should be

  • A. product oriented
  • B. price oriented
  • C. consumer orientedCorrect
  • D. company oriented

Explanation

The marketing concept is consumer-oriented, aimed at maximizing profit for the seller by satisfying consumers.

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