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WAEC Commerce 2021 Objective — Question 41

Question 41 of 50 from the West African Examinations Council (WAEC) Commerce 2021 Objective paper, with the correct answer and a full explanation.

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The saying that the 'consumer is always right' describes the doctrine of

  • A. caveat emptor
  • B. consumer sovereigntyCorrect
  • C. consumer protection
  • D. proximate cause

Explanation

Consumer sovereignty is the concept that the consumer is king and is always right.

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