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WAEC Commerce 2022 Objective — Question 36

Question 36 of 50 from the West African Examinations Council (WAEC) Commerce 2022 Objective paper, with the correct answer and a full explanation.

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The marketing concept emphasizes

  • A. sale of goods directly to customers
  • B. use of promotional tools to stimulate sales
  • C. mass production of goods
  • D. consumers' satisfaction at a profitCorrect

Explanation

Marketing concepts use promotional concepts/tools to sell products, but ultimately, they are aimed at achieving consumers' satisfaction at a profit.

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