WAEC Commerce 2022 Theory — Question 7

Model answer

(a) It provides visual display of the goods that are intended to be promoted; it serves as a means of educating prospective customers on how to use the goods; it serves as a reference point for future reference; it combines sound and visual effects in presenting the goods. (b) Advertising: any form of paid communication or promotion for a product, service or idea. Sales promotion: an incentive tool used to drive up short-term sales, directed at either the consumer or the trade. Public relations: companies cannot survive in isolation; they need constant interaction with customers, employees and different stakeholders. Direct marketing: a communication channel established directly with the customer, without using any intermediaries.