WAEC Marketing 2022 Objective — Question 17
Question 17 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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The purpose of feedback from customers who use a company's product is to
- A. train marketing staff
- B. improve the quality of productsCorrect
- C. determine distribution channel to adopt
- D. determine the promotional tool to adopt
Explanation
Customer feedback about a product helps the organization know the areas that need improvement, thereby improving product quality.
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