WAEC Marketing 2022 Objective — Question 24
Question 24 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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The creation of awareness for products at the point of sale is
- A. sales promotion
- B. samplingCorrect
- C. personal selling
- D. merchandising
Explanation
Sampling is a way of creating product awareness right at the point of sale, by giving consumers a trial amount of the product.
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