WAEC Marketing 2022 Objective — Question 27
Question 27 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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Which of the following distribution channels would be used to sell tractors and cranes?
- A. Producer → AgentCorrect
- B. Producer → Agent → Consumer
- C. Producer → Agent → Wholesaler → Retailer → Consumer
- D. Producer → Agent → Wholesaler → Consumer
Explanation
Heavy-duty/specialized goods like tractors and cranes are best sold through the shortest channel: producer directly to an agent, who then looks for the buyer.
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