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WAEC Marketing 2023 Objective — Question 13

Question 13 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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The last stage in the buying decision process is the

  • A. purchase decision
  • B. information search
  • C. post-purchase behaviourCorrect
  • D. evaluation of alternatives

Explanation

After purchase, the buyer engages in post-purchase behaviour, evaluating whether the product met expectations — the final stage.

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