WAEC Marketing 2023 Objective — Question 7
Question 7 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
Advertisement
The set of variables a confectionery company uses to execute its marketing strategy is marketing
- A. mixCorrect
- B. plan
- C. tactics
- D. policy
Explanation
The marketing mix (the 4Ps: Product, Price, Place, Promotion) is the set of variables used to execute marketing strategy.
Advertisement
Sign up free to unlock
- Score tracking
- Practice history
- Saved questions
- Progress dashboard
- Personalized sessions
- Weak-topic breakdown
…and/or go further with premium services and No Ads.