Question

3(a) State four reasons that would have necessitated JK Ltd's decision to enter the South African market.

Accepted Answer

1. To provide a market for excess production capacity in the organisation.
2. To avoid intense competition in the domestic market.
3. To meet the needs of customers in the foreign market.
4. To explore profit potentials available in the foreign market.
(Other acceptable: to enjoy the benefits of globalization; to enhance the company's brand/prestige in the global market; to extend product life.)

WAEC Marketing 2023 Theory — Question 5

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