WAEC Marketing 2023 Theory — Question 7

Model answer

Product: size, package, brand, label, colour, quality, content (product design), return inward/outward, after-sales service (any two). Promotion: advertising, sales promotion, personal selling, publicity, propaganda, public relations (any two). Place: location, assembling, delivery, inventory/restocking, distribution channel, coverage, assortment, transportation/repositioning (any two). Price: discount, payment terms, credit terms/levels, allowances, prepayment, price list/tag (any two).