WAEC Marketing 2023 Theory — Question 9

Model answer

1. He should offer product variety to meet the purchasing needs of different customers. 2. He should ensure the availability of products in his retail outlet at all times/restocking. 3. He should price his products moderately to entice different kinds of customers to patronize his business/effective pricing strategy. 4. He should also offer periodic price reductions to buyers/sales promotion. 5. He should treat customers with respect and go the extra mile to meet their needs/advise customers on product brands that suit them. (Other acceptable: he should promote his retail outlet through social media; he should offer credit facilities to loyal customers.)