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WAEC Marketing 2024 Objective — Question 29

Question 29 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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29. Which of the following distribution methods is used by a sachet water company that sells its products to households?

  • A. Indirect distribution
  • B. Exclusive distribution
  • C. Direct distribution
  • D. Intensive distributionCorrect

Explanation

Direct distribution involves distributing goods from the producer directly to the consumer (as with sachet water sold to households).

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