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WAEC Marketing 2024 Objective — Question 3

Question 3 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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3. The business concept that states consumers would buy any item once it is of high quality is A.

  • A. marketing concept.
  • B. production concept.
  • C. selling concept.
  • D. product concept.Correct

Explanation

Product concept has to do with concentrating on marketing the product top-notch. It assumes that people always wish for quality product.

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