WAEC Marketing 2024 Objective — Question 35
Question 35 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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35. The process of entering a new market by paying a fee for using another company's brand name is A.
- A. exporting.
- B. licensing.Correct
- C. direct ownership.
- D. joint venture.
Explanation
Licensing allows a person or business to use the brand or brand name of another person or business organization.
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