WAEC Marketing 2024 Objective — Question 37
Question 37 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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37. Services offered to customers by a firm to encourage continuous patronage of the company's products is A.
- A. pre-sale services.
- B. after-sales services.Correct
- C. self-services.
- D. merchandising services.
Explanation
After-sales service involves assisting the buyers after sales have been completed. It may include delivery or maintenance. This will enable the buyer to continue patronizing the business.
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