GCE Marketing 2024 Objective — Question 14

Question 14 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.

A consumer's buying behaviour is influenced by

A. A. professional opinion
B. B. reference groupCorrect
C. C. company's strategy
D. D. company's plans

Explanation

A consumer buying behavior is influenced by a variety of factors such as reference groups i.e the significant people which guide the consumer when making purchasing decisions e.g friends, family members etc.

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