GCE Marketing 2024 Objective — Question 15
Question 15 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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The first step in the marketing research process is A.
- A. A. data analysis
- B. B. problem definitionCorrect
- C. C. collection of data
- D. D. reporting of findings
Explanation
The first step in the marketing research process is problem definition i.e defining the problem or issue that needs to be researched.
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