GCE Marketing 2025 Objective — Question 9
Question 9 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The stage at which product requirement is prescribed in an organisation's buying decision process is
- A. need identification
- B. need specificationCorrect
- C. supplier search
- D. supplier evaluation
Explanation
The need specification stage is where organisations define the specific requirements, characteristics, and specifications of the product they need, following need identification and preceding supplier search and evaluation.
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