JAMB Commerce 2007 Objective — Question 3
Question 3 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2007 Objective paper, with the correct answer and a full explanation.
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Personal selling is most effective in marketing industrial goods because it involves
- A. after-sales services and product demonstrationCorrect
- B. demonstrations and product acceptability
- C. personal interaction and information gathering
- D. recognition and attachment to customers
Explanation
Industrial goods are heavy-duty items requiring installation and practical demonstration, making after-sales service and demonstration key to personal selling.
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