JAMB Commerce 2007 Objective — Question 4

Question 4 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2007 Objective paper, with the correct answer and a full explanation.

The controllable variables that a firm uses to achieve its marketing objectives are called

A. market functions
B. marketing principles
C. marketing concepts
D. marketing mixCorrect

Explanation

Price, product, place and promotion are the controllable variables under a firm's control, collectively known as the marketing mix.

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