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JAMB Commerce 2013 Objective — Question 36

Question 36 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2013 Objective paper, with the correct answer and a full explanation.

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The essential utility derived from the use of a product is known as

  • A. branded benefit
  • B. core benefitCorrect
  • C. formal benefit
  • D. augmented benefit

Explanation

Utility is the usefulness of something. Thus, the essential utility derived from something is the core benefit that thing has to offer.

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