JAMB Commerce 2013 Objective — Question 37

Question 37 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2013 Objective paper, with the correct answer and a full explanation.

The breaking down of a market into separated and identifiable elements is known as

A. segmentationCorrect
B. skimming
C. penetration
D. differentiation

Explanation

Market segmentation is the practice of dividing your target market into approachable groups.

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