JAMB Commerce 2014 Objective — Question 39

Question 39 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2014 Objective paper, with the correct answer and a full explanation.

A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operating a

A. product conceptCorrect
B. market concept
C. promotion mix
D. production mix

Explanation

A product concept business focuses attention on the quality of the goods produced by precisely knowing what the consumers desire.

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