JAMB Commerce 2014 Objective — Question 40

Question 40 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2014 Objective paper, with the correct answer and a full explanation.

The physical and psychological satisfaction a customer derives from the purchase of goods and services is a

A. price mix
B. marketing mix
C. promotion mixCorrect
D. market mix

Explanation

The physical and psychological satisfaction a customer derives from the purchase of goods and services is a result of the promotion mix.

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