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JAMB Commerce 2015 Objective — Question 39

Question 39 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2015 Objective paper, with the correct answer and a full explanation.

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Which of the following advertising medium appeals to only the literate in the society?

  • A. radio advertising
  • B. cinema advertising
  • C. print advertisingCorrect
  • D. television advertising

Explanation

Print advertising appeals only to literate members of society, since it requires the ability to read.

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