JAMB Commerce 2017 Objective — Question 13

Question 13 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

Personal selling is most effective in marketing industrial goods because it involves

A. A. after-sales services and product demonstrationsCorrect
B. B. demonstrations and product acceptability
C. C. personal interaction and information gathering
D. D. recognition and attachment to customers

Explanation

Industrial goods often need after-sales service and demonstration, which personal selling provides directly.

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